About the brand
AJ by Angela Jewellery was founded in 2019. It blends the brand’s signature craftsmanship with modern, everyday style, using sterling silver, gold-plated silver, and freshwater pearls. Inspired by geometric forms, the collection celebrates women’s confidence, beauty, and elegance.
Brand Identity
When designing the brand identity, I aimed for a logo that is minimal, distinctive, and easily recognisable. I used black (#333) with a bold typeface to create a simple yet strong and powerful visual.
Alongside the black logo, light beige (#E7D2AE) is the primary packaging colour. Beige feels classic and elegant, while also soft, effortless and gentle — similar to the feeling pearls bring. Like pearls, it reflects a timeless sense of beauty and elegance when worn.
Wireframe
UI design
