About the project
Giselle Bedding specialises in producing mattresses, bedding and linen, which are designed to complement each other in achieving the perfect sleep for the discerning. Because they believe everyone should deserve a good rest each time they lay down on their bed.
The problem
- There is a lack of information for the mattress, especially for features and functions.
- Too many categories are shown but lack clear navigation to help customers find what they want.
Possible solution
- Introduce mattress specification charts, listing all the differences and similarities, making it easy for people to decide.
- Implement a quiz section, giving suggestions based on customers' unique sleep profile.
- Improve the navigation.
Research
I conducted interviews and created empathy maps to understand the users I was designing for and their needs. A primary user group identified through research was willing to spend money on mattresses because they believe good sleep is essential for a better life. However, under COVID-19, it becomes impossible for them to try the mattress at the store. They want to know more about the product spec during online shopping.
Besides, people who have a special need, such as strong support to relieve back pain or shoulder pain, they hope they can choose the right mattress without visiting the store.
Persona
Emma
28 years old
Sydney, Australia
Fashion stylist
Bio
Emma is a fashion stylist who has been suffering from back pain for a long time. Recently, she wants to find a mattress with strong support to relieve her pain. She doesn't mind spending money on the bedding because she believes that people spend like 1/3 of life in bed, so it's worth it for the comfort.
Goals
- Find the right mattress with strong support for the lower back.
- Get an instant reply once I have any product enquiries.
- Receive recommended mattress selections based on my personal needs.
Frustrations
- I don't know which mattress suits me well.
- Cannot try out in-store under COVID-19 restriction.
- Hard to get a prompt reply once I have product enquiries.
Competitive audit report
| Zinus | Sealy | Tempur | |
|---|---|---|---|
| Strengths |
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| Weaknesses |
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| Gaps | Competitors don't offer any pointed care/wellness information for the mattress. | ||
| Opportunities | Offer product and user information inclusion on the product page. | ||
UI design
Find Your Perfect Mattress Match
Finding the perfect mattress starts with understanding which type best suits your sleep needs and comfort preferences. The right construction can make all the difference in how well you rest.
Find Your Perfect Mattress In Minutes
A few details about your sleep position, firmness preference, and weight are all that's needed, personalised mattress recommendations will be generated based on your unique sleep profile.
